Popular Adult Titles: Business

1001 formas de recompensar a los empleados ISBN/Cat.# 9580432708
Nelson, Bob
Colombia, 1996
141 pages
$19.95
A clear and simple look at 1001 Ways to Reward Employees. Time-tested methods for improving morale and productivity in the workplace.
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50 consejos sencillos para conservar a sus clientes ISBN/Cat.# 9683908748
Timm, Paul R.
Mexico, 1997
100 pages
$11.95
Fifty Simple Things You Can Do to Save Your Customers. A simple presentation of an essential business theme.
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Administración efectiva del cambio en una semana ISBN/Cat.# 9683806147
Hardy, George
Mexico, 1997
96 pages
$7.95
Successfully Managing Change in a Week. An innovative program for learning to guide new developments and steer the growth of any business or organization.
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Aprenda a evaluar el rendimento de sus empleados en una semana ISBN/Cat.# 8401401631
Kamp, Di
Spain, 1996
87 pages
$11.95
Originally entitled Successful Appraisals. A valuable guide for business managers for learning to effectively evaluate the quality of work of their employees.
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Aprenda a negociar con éxito en una semana ISBN/Cat.# 8401401534
Fleming, Peter
Spain, 1996
79 pages
$11.95
Originally entitled Successful Negotiating. With the help of this book, anyone can learn how to employ persuasion, proper atmosphere, and the interpretation of body language with positive results.
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Aprenda a realizar entrevistas con éxito en una semana ISBN/Cat.# 8401401518
Shapiro, Mo
Spain, 1995
95 pages
$11.95
Originally entitled Successful Interviewing. A foolproof seven-day program to help jobseekers learn to effectively prepare for interviews with confidence.
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Aprenda los secretos de una dirección eficaz en una semana ISBN/Cat.# 8401401666
O'Connor, Carol A.
Spain, 1996
91 pages
$11.95
Originally entitled Successful Leadership. An outstanding program for business managers who want to learn to establish clear goals, delegate responsibility assertively, and instill confidence in others.
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Aprenda los secretos del marketing en una semana ISBN/Cat.# 8401401550
Davies, E. y Davies, B.
Spain, 1995
75 pages
$11.95
Originally entitled Successful Marketing. A brilliant seven-day plan for learning strategies to make the most of your product and your market.
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Cómo crear la lealtad del cliente ISBN/Cat.# 9683806074
Manchester Open Learning
Mexico, 1997
134 pages
$8.95
Creating Customer Loyalty. An essential guide to ensuring clients will come back again and again. Who is your clientele? What are their needs? How to best serve them? This book helps answer these questions and more.
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Cómo dirigir con el corazón ISBN/Cat.# 9683805930
Good, Sharon
Mexico, 1997
91 pages
$6.95
Managing with a Heart offers more than 100 invaluable ways in which business managers can learn to make their employees feel appreciated. Excellent advise for acheiving harmony and productivity in the workplace.
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Cómo empezar su propio negocio ISBN/Cat.# 9684098979
Poteet, Dr. G. Howard
Mexico, 1998
260 pages
$25.95
How to Start Your Own Business. An invaluable guide to initiating a private enterprise. Covers how to buy an established business, how to properly administrate a new business, and much more. Detailed, practical, and accessible.
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Capacitación eficaz en una semana ISBN/Cat.# 9683806163
Peel, Malcolm
Mexico, 1997
112 pages
$7.95
Originally entitled Successful Training in a Week. An illuminating guide to providing more effective and practical training to one's employees. Helps design, present, and evaluate effective workshops.
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*Claves para ejecutivos en acción ISBN/Cat.# 9500818256
Deep, Sam
Argentina, 1997
335 pages
$16.95
Smart Moves for People In Charge is an indispensable guide for executives and business managers. Can be read from start to finsh or used as a resource for problems as they arise.
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Empresas que perduran: Principios exitosos de compañías triunfadoras ISBN/Cat.# 9580430667
Collins, James C.
Colombia, 1995
385 pages
$26.95
Built to Last: Successful Habits of Visionary Companies presents new concepts and offers a practical guide for those hoping to build companies that will stand the test of time.
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**Guía para el mejoramiento continuo en la pequeña empresa ISBN/Cat.# 9683807577
Castillo Ortíz, Sergio E.
Mexico, 1998
131 pages
$8.95
+A Guide to Continuous Growth of Small Business offers excellent suggestions on how to create a firm ground for the constant growth and improvement of any small business. The author uses easy-to-understand tables, graphs, and simple text to demonstrate practical applications. Bibliography and full index are included in this useful tool for small firm owners.
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Lo que todo ejecutivo debe saber sobre finanzas ISBN/Cat.# 9700507092
Calva Mercado, Alberto
Mexico, 1996
268 pages
$18.95
What Every Executive Should Know About Finances. A highly accessible guide to business finance for the uninitiated. Explains complicated concepts through everyday language and detailed graph usage.
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**Maquinaria de las ventas, La: comprometa a toda su empresa a vender ISBN/Cat.# 9700510336
Sánchez, Diane et al.
Mexico, 1999
395 pages
$18.95
Selling Machine: How to Focus Every Member of Your Company on the Vital Business of Selling illustrates the benefits of a lucrative process in which all the organizational levels of a company take part in sales. The authors use specific examples from the most successful companies, such as Kodac, Hallmark, and many others, to help you create an individualized program for your company.
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*Negocio de bienes raíces en México, El ISBN/Cat.# 0793121477
Valles Septién, José Manuel
USA, 1997
183 pages
$24.95
Doing Real Estate Business in Mexico is the one of the most useful and complete handbooks available for real estate sales in Mexico. Includes comprehensible advice on taxes, legal issues, and financing, among other topics of interest. Includes definitions of real estate terms.
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*Negocios como vocación, Los ISBN/Cat.# 9500418363
Novak, Michael
Argentina, 1998
259 pages
$18.95
Through Business as Vocation, Michael Novak, a Catholic theologian, explains that business is more than a way to make connections or money. Novak sees business interactions as a way to gain personal fulfillment and spiritual enlightenment.
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Organización del siglo XXI, La ISBN/Cat.# 9683805833
Bennis, Warren
Mexico, 1996
144 pages
$8.95
The 21st C. Organization. A guide to transforming and streamlining businesses through the "re-engineering" process -- proven indispensable by such successful companies as Motorola, General Electric, Hewlett-Packard, and Ford.
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**Planes eficaces de negocios en una semana ISBN/Cat.# 9683807666
Maitland, Iain
Mexico, 1998
93 pages
$7.95
A easy-to-use and understand handbook on Creating Effective Business Plans in One Week.
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Prohibido vender: ¡Es hora de asociarse! ISBN/Cat.# 9580434212
Wilson, Larry & Wilson, Hersch
Colombia, 1996
300 pages
$19.95
Originally entitled Stop Selling, Start Partnering. Offers new, effective methods of attracting and keeping clients.
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**Redacción para el ejecutivo y su secretaria ISBN/Cat.# 9700510085
Galindo, Carmen
Mexico, 1998
192 pages
$12.95
Revision for the Executive and Administrative Assistant is a useful guide on how to edit your office documents more efficiently. Focussing on both the technical writing and the subject matter, this guide ranges from correct business documentation to successful presentation.
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Reglas no escritas del juego, Las ISBN/Cat.# 9701007239
Scott-Morgan, Peter
Mexico, 1995
273 pages
$29.95
The Unwritten Rules of the Game is a guide for managers about the unspoken guidelines that reign in most corporate work cultures. A must-read for anyone interested in staying competitive in the business world.
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Reingeniería ISBN/Cat.# 9580426503
Hammer, M. and Champy, J.
Colombia, 1997
226 pages
$24.95
Original title: Reengineering the Corporation: A Manifesto for Business Revolution.. Forget what you know about how a business should run. According to these renowned business leaders, it's almost all wrong!
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Servicio efectivo al cliente en una semana ISBN/Cat.# 9683805728
Wellemin, John
Mexico, 1996
95 pages
$6.95
Originally entitled Successful Customer Care in a Week. Evidence that giving special attention to clients is one of the simplest and most effective ways of making a business more competitive. A straightforward seven-day program.
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*Técnicas cruciales de marketing ISBN/Cat.# 0793127149
Green, Gloria et al.
USA, 1997
269 pages
$24.95
Marketing: Mastering Your Small Business presents the most crucial aspects of running and promoting a small business. This is a an easy-to-use and essential resource.
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*Ventas para dummies ISBN/Cat.# 9580435162
Hopkins, Tom
Colombia, 1996
392 pages
$39.95
Selling for Dummies is 380 pages of sure-fire strategies for successful sales. Fun and easy to read, this book is part of the Dummies series that's sold over 25 million copies.
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